Ads didn’t make 10 billion, Google charged advertisers 10 billion. IMO ads have gone so pervasive they’ve hit a point of diminishing returns. They’re everywhere, we hate them, and those 10 billion spent would have to bring many more billions in sales to be an attractive service.
I can’t wait for the ad bubble to burst, as advertisers understand they’re just giving money away to megaadvertisers for paltry conversions.
I’m an admin in Google Ad Manager for a few hundred sites. Saying that to say I’ve read a lot of their documentation. They have a great graph showing this very concept. Less ads, less money, happy users. More ads, more money, unhappy users. They’re aware. They aren’t pouring the poison. They’re designing the pitcher and selling different size cups.
Influencer sponsorships, especially for beauty influencers, have already been declining. Companies realize that these influencers are just posting ads now and people don’t believe their “honest opinion” anymore. So it’s a mystery to me why companies still pay so much money for regular online ads.
Ads didn’t make 10 billion, Google charged advertisers 10 billion. IMO ads have gone so pervasive they’ve hit a point of diminishing returns. They’re everywhere, we hate them, and those 10 billion spent would have to bring many more billions in sales to be an attractive service.
I can’t wait for the ad bubble to burst, as advertisers understand they’re just giving money away to megaadvertisers for paltry conversions.
I’m an admin in Google Ad Manager for a few hundred sites. Saying that to say I’ve read a lot of their documentation. They have a great graph showing this very concept. Less ads, less money, happy users. More ads, more money, unhappy users. They’re aware. They aren’t pouring the poison. They’re designing the pitcher and selling different size cups.
Influencer sponsorships, especially for beauty influencers, have already been declining. Companies realize that these influencers are just posting ads now and people don’t believe their “honest opinion” anymore. So it’s a mystery to me why companies still pay so much money for regular online ads.