I’m interested on others’ thoughts on this. I got into Moomin after Finnish family started gifting me mugs, and I now have a sizable collection. To me as a foreigner, the mugs were my gateway to the actual books. Is your experience that the children around you are getting burnt out on Moomin before they’re old enough for the books?

    • Jessamyn@sopuli.xyzOP
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      6 hours ago

      I’m in the US, and they opened a US based online shop this year. They were also doing a big Barnes and Noble push around summer, but when I visited most recently all the moomin stuff had been moved out of a prime location and been heavily discounted.

    • Evotech@lemmy.world
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      8 hours ago

      Moomin mugs is a wildly collectable item in whole of North Europe lol. It’s kinda crazy how popular they are. People sell old limited edition mugs for top dollar on the marketplace

    • hungryphrog@lemmy.blahaj.zone
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      10 hours ago

      Yeah, we have Moomin mugs, Moomin towels, Moomin bags, basically Moomins on everything you can put a Moomin on. I think that most households have at least one Moomin item. Sometimes mozzarella is called Moomin meat.