Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.

  • enu@lemm.ee
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    1 year ago

    At this point, I’d say: Providing entertainment to the internet while also helping grow the fediverse

    • theTrainMan932@infosec.pub
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      1 year ago

      Having never been on twitter myself I’m especially entertained, watching and laughing from a far corner of the internet

      • glimse@lemmy.world
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        1 year ago

        Twitter has a bad reputation from the “buzzworthy” people. It was nowhere near as bad as the terminally online would have you believe. I’d even say it was a GREAT site before 2016.

        It’s a social media platform. You (used to) choose whose tweets you saw. As such, it was easy to curate your account to stick to one kind of content. I never saw politics or sports, I only followed funny people. And I had every major brand straight up blocked

        The 140 character days were like text Vine where you made a joke through constraints and I loved it

        • EnglishMobster@kbin.social
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          1 year ago

          Notably, Vine was created by Twitter.

          And then Vine was axed by Twitter. (One of the dumbest mistakes Twitter ever made.)

          So really, Vine was just video Twitter, instead of Twitter being text Vine.

        • givesomefucks@lemmy.world
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          1 year ago

          A suspended account can’t be deleted without appealing your suspension, and I’m pretty sure no one even looks at those with Musk in charge.

          So suspending accounts keep them as users. They’re not active users, but it’s better than nothing.

          And honestly wouldn’t be the craziest shit Elon’s done this week. So he might actually be randomly suspending accounts to lock them in

    • 007v2@lemmy.world
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      1 year ago

      I think the combination of sheer incompetence and his overlord bosses wanting to kill Twitter. Which is wild to me, since it could have been used as a propaganda tool for him ultimately worth more than the money he paid for it, despite the ‘worth’ of the company. The guy lives in a bubble with yes men surrounding him. He is the epitome of the meme “is it me that’s wrong? - no everyone else is out of touch”.

      • anlumo@feddit.de
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        1 year ago

        A right-wing propaganda tool needs people outside of the right wing to look at it. He’s far too embedded into that space to be able to appeal to other groups.