“Millions are marching around the world but the corporate world has been silent,” the company’s board chair said.


The board of ice cream company Ben & Jerry’s is calling for a “permanent and immediate” ceasefire in Gaza, potentially becoming the largest multinational corporation to do so as the Palestinian death toll amid Israel’s assault nears 25,000.

“Peace is a core value of Ben & Jerry’s,” Ben & Jerry’s board chair Anuradha Mittal told the Financial Times in an article published this week. “From Iraq to Ukraine [the company] has consistently stood up for these principles. Today is no different as we call for peace and a permanent and immediate ceasefire.”

Mittal went on to say that international business leaders’ failure to speak out on the issue is glaring. “It is stunning that millions are marching around the world but the corporate world has been silent,” Mittal said.

Ben & Jerry’s has a long history of advocacy concerning progressive issues, and in 2021 announced that it was ending sales in the occupied Palestinian territories of Gaza, the West Bank and East Jerusalem — a move that the Boycott, Divestment, Sanctions (BDS) movement said was one of their largest victories. The move created swift backlash from Zionists and Israeli leaders, who criticized Ben & Jerry’s and accused the company of being antisemitic, in spite of the fact that both the company and advocates for Palestine made it clear that it is dangerous to conflate anti-Zionism with antisemitism.

The company also faced pressure from pro-Palestine groups who said that Ben & Jerry’s should go further and stop selling its products in Israel as well. However, at the same time, Ben & Jerry’s parent company Unilever swiftly moved to force the company to continue to do business with the Israeli occupation, selling its Israeli operation to a local businessman.

read more: https://truthout.org/articles/ben-jerrys-calls-for-permanent-and-immediate-ceasefire-in-gaza/

  • noorbeast
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    11 months ago

    Irrespective of what anyone thinks of Ben & Jerry’s position, pro peace is not antisemitic, particularly when consistently applied to a range of entities and mirrored in actions, rather than just words.

    • GenEcon@lemm.ee
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      11 months ago

      Who is claiming that this is antisemitic? That sounds a lot like a strawman.

      • xor@lemmy.blahaj.zone
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        11 months ago

        Tell me you didn’t even read the summary without telling me

        The move created swift backlash from Zionists and Israeli leaders, who criticized Ben & Jerry’s and accused the company of being antisemitic

      • Empricorn@feddit.nl
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        11 months ago

        Bruh. People have literally lost their jobs recently just saying BOTH SIDES should stop killing civilians.

    • NoneOfUrBusiness@kbin.social
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      11 months ago

      and in 2021 announced that it was ending sales in the occupied Palestinian territories of Gaza, the West Bank and East Jerusalem

      The company also faced pressure from pro-Palestine groups who said that Ben & Jerry’s should go further and stop selling its products in Israel as well. However, at the same time, Ben & Jerry’s parent company Unilever swiftly moved to force the company to continue to do business with the Israeli occupation, selling its Israeli operation to a local businessman.

      They basically did.

    • noorbeast
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      11 months ago

      They already have, “ending sales in the occupied Palestinian territories of Gaza, the West Bank and East Jerusalem”.

      • tsonfeir@lemm.ee
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        11 months ago

        However, at the same time, Ben & Jerry’s parent company Unilever swiftly moved to force the company to continue to do business with the Israeli occupation, selling its Israeli operation to a local businessman.

        So you can get it Israel.

        As far as Gaza… are there even supermarkets left in Gaza?

        • poppy@lemm.ee
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          11 months ago

          selling its Israeli operation to a local businessman

          But I assume this means the US company “Ben & Jerrys” doesn’t benefit from these sales any more. Unilever still benefits, but Ben & Jerrys as it stands does not. It’s just the name being used in Israel occupied territory.

  • dangblingus@lemmy.dbzer0.com
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    11 months ago

    I like how MSM is showing exactly what’s going on in Gaza now pretty much constantly, albeit with the unofficial undertone of being “pro-Israel”, and the huge corpos are still promoting the lie that Israel is merely defending itself, but other than the absolute head-in-the-sand idiots who can’t be bothered to follow current events, there’s never been a bigger divide ideologically between the people and the corpos.

  • prole@sh.itjust.works
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    11 months ago

    Their ice cream is so good, but man it seems to be $1 more expensive every time I see it at the store. Shit is like $9+ for a pint these days.

    • FrankTheHealer@lemmy.world
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      11 months ago

      I’m in Ireland and I swear the products are smaller now than they were before Covid. I’d like to think that they are forced into doing that shit by their parent company, but I’m probably wrong.

      I mean the smaller size isn’t the worst thing, I wasn’t able to finish it before. But what does suck is that even over here, it’s been getting stupidly expensive. It’s just not worth it anymore.

  • mlg@lemmy.world
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    11 months ago

    I could be wrong, but hasn’t this happened before too?

    It feels like deja vu and I swear I remember seeing an spinoff onion article based on the same situation.

    • Habahnow@sh.itjust.works
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      11 months ago

      Israel can actually try to stop killing innocent Palestinians. They do not. If they actually tried to reduce the amount of innocent civilians being killed, there wouldn’t be as much support for a cease-fire, and the freeing of palestinians.