i wouldn’t normally be concerned since any company releasing a VR product with this price tag is obviously going to fail… but it’s apple and somehow through exquisite branding and sleek design they have managed to create something that resonated with “tech reviewers” and rich folk who can afford it.
what’s really concerning is that it’s not marketed as a new VR headset, it’s marketed by apple and these “tech reviewers” as the new iphone, something you take with you everywhere and do your daily tasks in, consume content in etc…
and it’s dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can’t look away, even if you try to they can track your eye movement and just move the window, you can’t mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.
this is why i think all these tech giants (google meta apple etc) were/are interested in the “metaverse”. it holds both your vision and your hearing hostage, you cannot do anything else when using it but to just use the thing. a 100% efficiency attention machine, completely blocking you from the outside world.
i’m not concerned about this iteration as much as people are not hyped about this iteration. just like how people are hyped about the next apple vision, i’m more worried about the next iterations with somewhat lower price tag and better software availability. i hope it flops and i know it probably won’t achieve any sort of mainstream adoption even if it’s deemed a success because it probably can’t get less bulky and look less dorky, but the possibility is still worrying. what are your thoughts?
I’m hoping to get an open source headset in the future with the opposite feature; augmented reality ad blocking for real life ads.
I could go around the streets of any city and not see a single ad. Pair that with smart adaptive noise cancelling that would allow me to hear the outside world, but remove annoying ads or other unpleasant noises like construction tools or leafblowers.
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Oh, man, I would love if I could walk around my town and every billboard and annoying flashy sign were replaced with a bit of smart auto-fill or a color-matched segment of a wallpaper image from my wallpapers folder.
Exactly, it can even give you functionality, like your calendar/reminders/transit schedule/ETC… There is so much potential for customisation.
That would be awesome. This would also be interesting for airplane construction in the future, not having windows means the airplane will be lighter, thus saving fuel and reducing carbon emissions.
I mentioned this in another Apple Vision thread, but that was one of the proposed use cases for Steve Mann’s original EyeTap device.
Interesting, I never heard of the EyeTap, just searched it right now. I didn’t expect someone to make something like this is 1984.