McDonald’s to open 1,000 outlets in China as appetite for fast food grows | Semafor
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Despite an uncertain economy, fast-food chains remain bullish over the country’s huge consumer market.

McDonald’s will open roughly 1,000 new outlets in China this year — part of what Bloomberg called a “breakneck expansion” in lower-tier cities in the country, where demand for Western fast food remains high.

The American fast-food chain has stated its ambition to have 10,000 restaurants in China by 2028. However, McDonald’s faces stiff competition from rivals such as Yum China — which owns Pizza Hut and KFC in the country, and which is also targeting cities outside of the economic hubs of Beijing and Shanghai.

read more: https://www.semafor.com/article/02/07/2024/china-will-see-1000-new-mcdonalds-restaurants-open-this-year