It has been reported that Hugo Boss will be taking over the title sponsorship rights of the AlphaTauri team.
I did Nazi that coming.
For those not in the know: Hugo Boss designed the SS uniforms for the Nazis back in WWII.
Also, Coco Chanel of the Chanel brand was a spy for the Nazis iirc.
I mean FIA president Jean-Marie Balestre was a straight up Nazi. Actual Nazi, not profound overuse of the term that’s so common lately.
Coco Chanel of the Chanel brand was a spy for the Nazis iirc.
Source?
Thanks!
I wonder what the long term future of the team looks like. Will Red Bull sell in the years to come, will be interesting to watch.
Being able to control 4 seats is so valuable to RBR that I can’t imagine anyone offering an amount that RB finds suitable. I think the sister team is here for the long haul.
So Alfa Romeo isn’t following Orlen?
So Hot!
Doesn’t really surprise me. I just can’t see AlphaTauri as a clothing brand get any real value from F1. I think you probably need to be an already established brand with recognition before you can dive in as a title sponsor? Like really most people when they hear AlphaTauri they think…F1 team, not clothes brand. That really lowers its value/mileage as a sponsor I would imagine.
I guess RB didn’t want that advert spot for itself again though with return to Toro Rosso, so yeah sell to the highest bidder I suppose?