- cross-posted to:
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- cross-posted to:
- [email protected]
BMW tests next-gen LiDAR to beat Tesla to Level 3 self-driving cars::Tesla’s autonomous vehicle tech has been perennially stuck at Level 2 self-driving, as BMW and other rivals try to leapfrog to Level 3.
This will probably be under monthly subscription
“The route you selected contains a highway. Please purchase the Highway Driving Pack in addition to your City Driving Pack to reach your destination”
Sounds like a pretty bad Black Mirror episode
Almost certainly.
But self-driving also depends on up-to-date mapping data and continually improved algorithms for the autonomous systems to work properly. An ongoing cost to the customer makes the most sense for a service that has operating costs to the service provider.
I mean, does it? Presumably the idea (that Tesla had anyway) is to try and mimic what humans do, and we don’t need mapping data to drive “safely” (for a given value of safe). Of course, humans also get lost, but again, the GPS updates is basically free at this point for the mapping help humans need. (Garmin stopped charging yearly long ago, Open Maps and Google Maps and Wayze all are “free”).
Only if they’re giving the hardware away with the car. Tesla is charging ~$15k upfront for FSD. It would be absurd to tack a monthly fee on top of that.
Why do you think you should get stuff for free?
Hardware has a cost. Running a service has a cost. Providing updates has a cost. If you don’t think you should be responsible for the costs of the things you use, you’re going to be disappointed pretty often. Venture-capital funded startups can only give away free shit for so long before they have to start giving returns
The goal is than no one owns anything anymore. Every company is after the sweet sweet recurring revenue.
Sample pricing for BMW self-driving add-on feature:
98% accuracy in obstacle avoidance - $299/mo. 85% accuracy in obstacle avoidance - $199/mo. 75% accuracy in obstacle avoidance (lowest legal limit!) - $99/mo.
disclaimer: BMW cannot guarantee 100% accuracy in accuracy pricing
Another possibility.
Unlimited* crash avoidance instances - $299.99/mo 10 crash avoidance instances - $199.99/mo 5 crash avoidance instances - $99.99/mo
*crash avoidance may be limited during peak hours and times of congestion. After 12 crash avoidance instances, feature may be disabled without notice due to abuse of the system. All sales are final and minimum 5 year contract required. Price may increase at any time without notice