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  • 15 Comments
Joined 1 year ago
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Cake day: July 5th, 2023

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  • Maybe not for you.

    Okay. Let’s take a step back and try to see what is the problem statement and the market opportunity here.

    Opportunity: Twitter has gone down. People are looking for alternatives. At one hand, you have Mastadon but it is not easy to use. On the other, you have Threads - seamless to use as long as you already had Instagram.

    Need: Was there one? Not really. The opportunity above created the need.

    Moat: Instagram is very YOU presence oriented. Let’s agree that it was not supposed to be a communication platform. Then influencers came in, influencer marketing became a thing, live video chats came in. All of this requires YOU to put your face forward on a camera.

    Now comes Thread - no need to do anything. Put down a thread. Start a conversation. That’s all. If you want, there is an easy cross share to Instagram. Influencers are going to milk it. Ads impressions combined over both the apps will increase thus

    Result: Increasing the revenue for Meta and as a result, benefiting the shareholders.

    It is not about I caring about it. It’s about how they ensure that you develop just a habit of checking - that is all. You sticking does everything for them, and not it does not even have to add that much of a value.

    Cost? Privacy matters to you then yes. The problem now a days is that FOMO gets the best of people.

    Sorry for the long message. Thanks in case you stayed with me until the end. 😅