As far back as 2010, in a piece titled “Little Brother is Watching,” author Walter Kirn wrote for the New York Times: “As the internet proves every day, it isn’t some stern and monolithic Big Brother that we have to reckon with as we go about our daily lives, it’s a vast cohort of prankish Little Brothers equipped with devices that Orwell, writing 60 years ago, never dreamed of and who are loyal to no organized authority. The invasion of privacy — of others’ privacy but also our own, as we turn our lenses on ourselves in the quest for attention by any means — has been democratized.”

The article is paywalled: https://www.nytimes.com/2010/10/17/magazine/17FOB-WWLN-t.html

Another one from 2004: https://www.wired.com/2004/07/little-brother-is-watching/

–

I had never heard the concept before, but it certainly serves to stop me from considering the state we are now as non horrifying. Bookmarked the podcast for later, but I’m sharing it right now anyway.