Harley-Davidson’s LiveWire electric motorcycle brand has failed in almost every respect, with massive operating losses. When will Milwaukee give it up?
Harley-Davidson’s LiveWire electric motorcycle brand has failed in almost every respect, with massive operating losses. When will Milwaukee give it up?
For an overview of Harley Davidson’s systemic business issues, FortNine did a fantastic video [YouTube: How Harley Davidson Killed Itself, FortNine, 2020, 14:11] highlighting what went wrong. The condensed answer is a failure to ride the changing waves since the 80s.
That the most redeeming features and lineage of a Harley – which FortNine also covered [YouTube: Why Millions Buy Harley-Davidson Motorcycles, FortNine, 2021, 12:30] – can’t even carry-over to their electric lineup is summed up by the refrain “too little too late”.