Harley-Davidson’s LiveWire electric motorcycle brand has failed in almost every respect, with massive operating losses. When will Milwaukee give it up?
For an overview of Harley Davidson’s systemic business issues, FortNine did a fantastic video [YouTube: How Harley Davidson Killed Itself, FortNine, 2020, 14:11] highlighting what went wrong. The condensed answer is a failure to ride the changing waves since the 80s.
That the most redeeming features and lineage of a Harley – which FortNine also covered [YouTube: Why Millions Buy Harley-Davidson Motorcycles, FortNine, 2021, 12:30] – can’t even carry-over to their electric lineup is summed up by the refrain “too little too late”.
Hot take, but I feel when electric is at parity with fossil fuels companies shouldn’t make gas powered vehicles any more. They are not worth the environmental damage. So if they want to be relevant in the future they should continue with electric
Nah, they just need to make them cheaper
Harley is all about price gouging people, no way would they do that.
Or way more obnoxiously loud. I’m pretty sure a large portion on Harley buyers at both deaf, and want everyone around them to hear how deaf they are.
But they already spun off Live wire as a separate company, so they’ve already given up on electric motorcycles.
