Well, “always” as long as release day culture persists. So it’s entirely up to marketing. We certainly have the technology for the whole world to know a game is “close” without knowing when it will actually be done, only to know within an hour that it was surprise launched with no announcement. If that was the normal way stuff was done, it wouldn’t take long for everything to get used to that way of doing things and the support structures will spring up naturally around it.

Nooooooo.