Samsung’s new Galaxy Z Fold 6 is a perfectly fine foldable, but from the brand that started the whole category, is that still enough?
Samsung’s new Galaxy Z Fold 6 is a perfectly fine foldable, but from the brand that started the whole category, is that still enough?
it’s to give an example, some people may not have a tv all over their house, which to go into other rooms, they have other options. if it’s not a phone, it can potentially be other devices like a laptop and not just necessarily a tablet. The problem is using such a very specific usecase (someone who uses a tablet to watch things, ONLY at home, prefers to not use a TV, prefers to not use a desktop computer connected to a monitor and does NOT have a laptop, or chooses to not use the size of said laptop) is a very very super specfic usecase. Especially in a world now with WFM, the number of people with laptops is likely a lot higher too. The folding phone solves the problem as I stated before, those who choose to not want to carry something extra on the go, but get the extra screen real estate. At home use has to compete with several alternatives, and if you are considering using a tablet at home a lot, the novelty of a folding phone was never even in your market.
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so why bring it up as a usecase for folding phones, the point is getting that screen space on the go.
I don’t even have a folding phone, and only recently got a tablet strictly for reading purposes, but i don’t throw out the people who do consume content away from home. Like I said, the purpose of the device brings the new ability to not bring something else with you. the product addresses a niche, and by using an example that doesnt cover the niche doesn’t invalidate the one major usecase it has in the first place. I’m like on the extremely far end of the folding phones target audience (prefers small phones, uses desktop PC, no personal TV) so thinking that i’ve fallen for marketing is a laughing statement. I just acknowlege there are people who actually use larger screens away from home, and this product is directed towards them. Folding phones stay a niche because the target audience is a niche. It’s not meant to cover the general market unless it also competes in cost. It was my kind of people (people who prefer smaller phones) who were secrificed for larger screens (e.g iphone mini being canceled in favor of a iphone plus model) so I know damn well there is a market out there where people prefer watching stuff on a larger screen. it’s one of the main reasons why average screen size has gotten bigger and bigger.
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the portability was the implied aspect of the original post, as I didn’t just say iPad, but went out of my way to specifically say ipad mini/smaller iPad, as these two devices are mainly used by people on the go, as they fit well. It’s the primary reason why the iPad mini in particular is advertised to women, as they often carry the one bag that can carry it (their purse) which may possibly not carry the larger ipads (11 or 13" ones). The target audience has primarily been those doing this stuff on the go.