It’s pretty easy to spot dark patterns when you look out for them, but I found a pretty obvious example of this.
Stoofie is a brand that sells water fountains for your pet (I don’t know what the problem with a water bowl is, but I digress). WayBack Machine
Plastered at the top of their website is “33% OFF Ends Today- Free Shipping” with no way to dismiss it. There is a scrolling text under the main image “FAST AND FREE SHIPPING 60-DAY FREE RETURNS”
If you scroll down, you’re immediately introduced with a product with the option to buy two preselected. The rest of this section explains itself:
Other things are sprinkled in the main page, but it really is the prime example of dark patterns. I am personally sick of finding them, but would love to see more examples of what others have found. Please, share your favorite examples of dark patterns. Don’t forget to archive them first so they can never be lived down.
Because its the biggest and most visible one that everyone uses. And because so many Amazon shoppers are Prime Members anyway, as the cost of not being a Prime Member makes it functionally a requirement.
How much would I pay not to spend an extra 30-60min fighting traffic and waiting in long lines? In that sense, Prime is a steal.
I guess the convenience really depends on where you live. In my case, it’s really simple to do most of my shopping as a part of my daily commute. The place where I switch between a train and a bus, there’s also a shopping center right next to the station, so why not.