For me it is when companies/services market themselves as donating to XYZ cause if I buy their product. If they want to donate, they should have already done that with the money they have. Asking me to give them profit so that they can donate is so obviously pretentious.

  • ssm@lemmy.sdf.org
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    7 days ago

    Easier question: Which marketing tactics DO you like?

    I like Steam’s discovery queue, sometimes I find some pretty interesting stuff. It’s entirely voluntary, and I can leave at any time, instead of holding my time ransom and demanding my attention with annoying cringe-inducing content like most marketing.

  • Honestly, sometimes when I can’t sleep, watching eSports helps (especially Starcraft II). IDK why, but put on a super chill caster like Wardii and I’m out in 20 minutes.

    Having some loud, disruptive ad punch through my ad blocker and try to tell me about Liberty Mutual when I’ve almost dozed off is close to the most rage inducing experience imaginable. With Youtube now working to inject adds directly into video streams, I’m actually anxious about the future of my best sleep aid.

  • spittingimage@lemmy.world
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    7 days ago

    Drive-by advertising. When someone joins a forum I’m active on just to let us know about their shiny new product and doesn’t participate in any other way. Even if it’s relevant, it’s still pretty scummy.

    • JJROKCZ@lemmy.world
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      7 days ago

      Yep, I want marketing to not exist. If your product or service is good then its reputation will stand on its own and spread via word of mouth. Billboards and ads should be criminal as they ruin our scenery and waste our time

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    8 days ago

    To me it’s sending me e-mails I have not explicitly signed up for. I have had once or twice, when I had filled out a form to order something and without pressing submit, they had already registered my e-mail address and signed me up for all kinds of spam, starting with ‘weren’t you about to order something’.

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      8 days ago

      Especially when they sign me up for a bunch of different emails lists I need to unsubscribe from each one individually and eventually just spam everything from them. Then they sell my email.

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        Use a different email alias for each site. Duckduckgo with their duck.com, or Apple’s Hide My Email makes that easy; let your password manager keep track of the alias. If they start to spam me, I know not to use that site again, and I can delete the alias so that the spam goes into a black hole.

    • eezeebee@lemmy.ca
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      8 days ago

      Aheeem excuse me buddy, where the hell do you think you’re going? You left some ITEMS in your CART. You get back here right now and complete your purchase. Don’t make me tell you twice!

      • Today@lemmy.world
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        But sometimes there’s a good coupon in that email. The weed companies are good at that!

      • rmuk@feddit.uk
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        6 days ago

        GDPR. Honestly, one of the greatest laws ever passed by anyone, anywhere. No hyperbole, it’s so simple and pro-dignity. It also offers a simple litmus test: if you oppose GDPR, I oppose you.

      • Vinny_93@lemmy.world
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        7 days ago

        Yep this was Canal Digital in the Netherlands. I sent them an e-mail that they should really stop doing this or I would mention it to the AP (Dutch privacy guard dog).

        I mentioned it to the AP regardless.

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    8 days ago

    Top 5 marketing tactics EVERYONE hates. You won’t BELIEVE number three.

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    All of them. Make “banning advertising” an election platform, I’ll vote for you. Ban billboards and other forms of commercial advertising everywhere. Advertising works, nobody denies that. If you see enough ads, on average, your mind will be changed. By allowing advertising to exist, we are sanctioning widespread mind control. It sounds crazy when you say it that way, but it’s true. Advertising does not benefit the average person, it makes them buy stuff they have no native desire for. Advertising only benefits advertising agencies and their clients.

    Let word-of-mouth and genuine desire for a good or service drive purchases of that good or service, not advertising, and you’ll end up with a more efficient economy where our consumer choices better invest in our shared prosperity and future.

    • chobeat@lemmy.ml
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      7 days ago

      Advertising works, nobody denies that. If you see enough ads, on average, your mind will be changed.

      Can you point to scientific literature that does prove this statement?

      • pixeltree@lemmy.blahaj.zone
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        Not what you’re asking for, but it’s the same core principle as irony poisoning, I think. And, I know that shit is real, because it’s happened to me. It was kind of a core life lesson to me to watch what I consume.

    • joshthewaster@lemmy.world
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      8 days ago

      My vote too. It’s crazy, nothing can be trusted when it relies on ads. Everyone likes to think it doesn’t work on them or is worth the free content but they are wrong and it isn’t.

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    Stealing my time for nothing in return. Watching an ad to get content is a transaction. The door to door guy, or the guy who interrupts my shopping with “I’m not selling anything just asking you some questions” is annoying and I’m never going to use their product. The ones that persist after being told “not interested” can jump off a cliff.

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      I found a real easy approach to any undesired solicitation - zero contact, no reaction. Works on telemarketers, panhandlers, salespeople etc.

      I have no shame about ghosting you publicly when the only thing you’re after is my money. If I’m in the home generator store, sure thing bro talk to me about my home power needs. If I’m walking out the supermarket and you slide around a booth to “help me keep my home safe during unrest” nah fam you can fuck yourself.

      Cold open sales is parallel to pick-up “artists” imo. You want the transactional outcome for yourself, and my consent is the only thing you’re concerned about taking care of.

    • halyk.the.red@lemmy.ml
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      There’s a pest control salesman who goes door to door every year, who I can’t stand. Not only does he say outright incorrect things, but he can’t take no for an answer. Every polite refusal turns into, “You know what, we can knock 80 bucks off that right now” or “How about we just make the first month free.”

      Next time he comes knocking, I’m going to be immediately upfront. I’m not interested in paying money to spray poison, that will end up in the canal and the river, to kill bugs that birds and frogs and bats could be eating.

      • HakFoo@lemmy.sdf.org
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        Next one that comes to the door, I’m telling him he can have $20 if he humanely escorts the Latrodectus Hesperus living in our cupboard out. Let’s see if he has any tricks up his sleeve other than poison.

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    Short of answering any questions about a product I ask, all of them.

    If I want or need something, I will come looking. Anything beyond that is the market trying to solicit demand where none need exist.

    So much waste could be eliminated if that just… Stopped.

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    This one needs to be illegal.

    Apps that you need push notifications turned on for, but also serve ads.

    For example, where I live the company that does riding sharing also does all kinds of deliveries. I get notifications about all kinds of restaurant deals.

    The version of Amazon we have sends all kinds of unwanted messages from sellers if you add an item from their shop to your cart. It can be turned off, but it needs to be done one by one manually.

    Even the mobile wallet apps that we use here send all kinds of ads.

    Like, I need notifications about payments and that is it. Stop giving me full screen popup ads each time I open the app to make a payment. It just slows me down and frustrates me.

    • AnarchistArtificer@slrpnk.net
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      Some android phones have the ability to long press on a notification, click on settings, and alter what kinds of notifications you receive. I’ve had a few instances like you describe, but where I’ve been able to turn off “special deals” or whatever. I think implementation of this is done by the app developer though, because I’m sure I’ve had some apps that had no useful settings. Example screenshot of Gmail settings:

      • M500@lemmy.ml
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        7 days ago

        That’s a cool feature. I doubt the app would offer this as they probably do not want to allow the notifications to be turned off.

      • Shard@lemmy.world
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        This is good advice but also heavily dependent on the app developer. I’ve had the misfortune of using banking apps that only have a general notification option and they lump together important banking notifications with adverts. PITA scumbag bank

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    8 days ago

    There’s this ad I keep seeing that I really despise. It’s for teeth-whitening toothpaste. The actress is wearing a white coat then holds up a tissue to her teeth, lamenting that her sparkling white teeth are ‘still yellow’

    They cut away to teach you how toothpaste works, because surely you’ve never heard of this newfangled thing, and when they cut back she’s no longer wearing her white coat and says how much whiter her teeth are.

    It’s transparently obvious that the wardrobe and tissue are just to give you something whiter to look at. But like… your teeth aren’t supposed to be freakishly white. It’s just something that Big Toothpaste wants you to feel bad about the way your body is. Also, using whitening toothpaste when you don’t need it can damage your enamel and cause you long term problems.

    • Shard@lemmy.world
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      PSA whitening toothpastes are just normal toothpastes with added abrasives. So they temporary whiten your teeth because you’ve removed the outer most enamel which gives your teeth its hardness. At the mere cost of tooth sensitivity and future staining, the deeper dentine layer is much softer and porous which is easily damaged by acidic foods but also more easily stained due to the porosity. So congratulations your teeth are now more stained.

    • Mothra@mander.xyz
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      Yes I hate teeth whitening in general. I really dislike that unnatural shade of white. What gets me of their advertising methods is that they usually prey on people’s insecurities based on the myth that the whiter your teeth the healthier they must be.

      • corsicanguppy@lemmy.ca
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        6 days ago

        This isn’t complete bunk. The new indicator of wealth is healthy teeth. Poor kids don’t get to go to the dentist regularly, so have more problems later on; rich kids get regular cleanings to prevent buildup, and have much healthier teeth.

        The trick was making us equate white-white teeth with healthy teeth, even though there’s a shade of ‘white’ that is just healthy, clean enamel with no plaque buildup but isn’t true white.

        I only retained this when I heard it as I was a poor kid and, wow, am I glad I have a good job as our dental care is still mercenary as fuck.